Video gaming is a booming industry. With an annual growth rate of 13.4%, the industry is making strides in the world’s economy, opening gates for new developers or gaming companies with exceptional growth opportunities. In the year 2022, the worth of the global gaming market was $217.06 billion, and in 2023, it reached $242.39 billion.
Along with this rapidly growing gaming industry, the number of players is increasing simultaneously. According to the statistics, there are 3.320 billion gamers in the world. Now, the question arises here how games developed in different regions grab the attention of global players? The answer lies here:
Key Reasons Behind the Outstanding Growth of the Gaming Industry
Whenever this question arises, one thing that comes to mind is the easy availability of smartphones, gaming consoles, and computers. This is true. But the complete truth is, there is a hidden power behind the significant growth of the global gaming industry: video game translation services.
PUBG is one of the best-ever mobile games. Have you ever thought about how a South Korean game has reached 1.3 billion downloads? The answer is the game’s availability in multiple languages. Its UI is personalized to the global player’s diverse linguistic and cultural preferences.
Translation is a powerful tool. It can decide the future of your game in the global market. No matter whether you are a developer or a gaming company, translation of your video game is a must to find success in the international marketplace.
What are Video Game Translation Services?
Video game translation is the process of adapting your video game content to your target audience’s local language preferences. This enhances the user experience and allows players to navigate the game’s features and technicalities easily. This is not like the typical word-to-word translation process.
It is a complex process done by a professional video game language translator. They are experts with great industry knowledge and updated vocabulary that helps them to perfectly translate the game and deliver a linguistically accurate final product. To be precise, translators handle tasks like:
- Translating Text – menus, subtitles, app descriptions, logos, and in-game instructions
- Localizing Cultural References – idiomatic expressions, jokes, historical references, and time and date formats.
- Adapting Visuals currency symbols, menu layouts, and clothing styles.
- Voice-over and audio localization – recording high-quality voice in the target language
Why is Translating Video Games Important?
Are you looking for one reason to translate games? There are multiple:
- Reach a Wider Audience
By presenting an English-only game in the global market, you are definitely missing out on a huge audience. English is indeed an international language, but not the language that the whole population of the world speaks or understands. There are thousands of other languages in the world, each with specific preferences. So, translation is the key to extending your reach to the maximum.
- Boost Revenue
Like any other businesses, the ultimatum of game developers and companies is to gain authority in the global marketplace. A high return on investment is indeed a goal as well. Translation helps you reach a larger audience. Now think that the bigger the audience, the more revenue you will generate.
- Enhance Player Experience
The user experience matters a lot. Developing a game for a multilingual audience and adding multiple language packs into the Settings, allows you to provide an exceptional user experience while adapting your game according to the linguistic and cultural preferences of the target audiences.
- Build Brand Loyalty
If the players get a high-quality game in their language, they will remember the name of the company. With translation, you can leave your stamps in the international marketplace and be renowned as the best global video game company.
How Do You Translate Your Video Game?
Translating video games is not child’s play. It means, translating a game using your in-house team or resources wouldn’t be enough. As your team is not expert in translating games, you might be wasting your time and money. For accurate and seamless translation of a game, the translator should have industry-specific expertise, have great knowledge of the latest trends, be familiar with the latest vocabulary. On top of that, the translator must be a native speaker of the target language.
Moreover, video game translation includes a lot more than the translation of basic elements such as IP. While going global, you need to protect your IP. For that, you require the assistance of professional intellectual property translation services. If you do not register your IPs in the target market, there is a huge possibility someone will copy your game and launch it under their name.
Therefore, let the professionals handle their work. The process is very simple. All you need to do is choose a certified translation company from the internet, such as CCJK. After finding the company, you have to share your data file with them and give them a briefing on which elements of your game you need to translate, and in which language, and then wait for the promised time. That’s it, your game is translated.
Translate Games Effectively for Global Players!
Video games are a thriving industry. However, the survival of a new brand is difficult without a robust strategy. Translation is the main component of any video game marketing strategy. It helps you reach a wider audience, adapt your game to their linguistic and cultural preferences, and generate high revenue.
